ENGINES OF PROSPERITY
Templates for the Information Age
by Gerardo R Ungson (University of Oregon, USA)
&
John D Trudel (The Trudel Group, USA)
About Gerardo R Ungson About John D Trudel
The world of business is in the throes of a new revolution. It is, paradoxically, both the best and worst of times. Opportunity abounds, but the economic, societal, and technological foundations of the Machine Age are crumbling. Confounded by chaos and heavily pressured for results, most Western managers have no better ideas for how to compete than to endlessly copy each other, cut costs, and buy up rivals. Downsizing is epidemic and decline common.
Clearly, the world is going though a major transition. When this transformation is completed, it will look very different. This upheaval will change everything, but the focus and maximum stress point is economic. In the future world power and national prosperity will increasingly depend on the ability to compete in high value added product-market areas. The winners will develop new societal models for business, economics, government, and education.
This current and authoritative book is the joint product of an academician and a business practitioner, both of whom share a deep concern about the inadequacy of current models and practices. It examines the new environment and explores the underlying drivers — the “Engines of Prosperity” — that set the new rules of competitive rivalry. It provides timely advice for managers on how to operate in a world characterized by Information Age technology, rapid change, deepening global linkages, increasing returns to scale, and the continuous unbundling of value chains.
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